Digital Marketing Executive

Job Description: Digital Marketing & Campaigns Plan and execute digital marketing campaigns in line with the hotel's annual marketing and commercial strategy. Support campaigns for rooms, F&B outlets, promotions, events, packages, seasonal offers and hotel activities. Coordinate paid digital campaigns across platforms such as Meta and Google Ads. Monitor campaign performance and make recommendations to improve reach, engagement, conversions and return on investment. Support email marketing campaigns and digital promotions to drive bookings, enquiries and guest engagement. Social Media Management Manage the hotel's social media channels, including Instagram, Facebook, LinkedIn, TikTok and other relevant platforms. Develop and maintain a monthly social media content calendar aligned with hotel promotions, events, F&B activities and brand campaigns. Create, schedule and publish engaging content including photographs, videos, reels, stories, graphics and written content. Monitor comments, messages, mentions and online interactions, responding professionally and escalating guest concerns where required. Monitor social media trends, competitor activity and emerging platforms and recommend relevant opportunities for the hotel. Content Creation & Brand Management Create engaging digital content that reflects the identity and positioning of Ibis and Adagio. Support photography and videography requirements for hotel facilities, rooms, F&B outlets, events and guest experiences. Produce or coordinate digital artwork, promotional materials and social media creatives while ensuring compliance with Accor brand guidelines. Ensure consistency of messaging, imagery, logos and visual identity across all digital channels. Coordinate with internal departments and external agencies, photographers, designers and other creative partners when required. Website, OTA & Online Presence Maintain and regularly update hotel website content, ensuring information, images, offers and promotions are accurate and up to date. Monitor and maintain hotel listings across relevant online travel agencies and third-party platforms. Support the management of Google Business Profiles and other online listings to ensure accurate hotel information, images and promotional content. Assist with SEO activities, including keyword optimisation, content updates and improving online visibility. Identify opportunities to improve the hotel's digital guest journey and increase direct bookings. Analytics & Reporting Monitor website traffic, social media performance, digital campaigns and online engagement. Track key digital marketing KPIs including reach, engagement, traffic, conversions and campaign performance. Prepare regular digital marketing reports and provide recommendations based on performance data. Conduct competitor and market analysis to identify opportunities and emerging trends. Use analytical tools and dashboards to evaluate campaign effectiveness and support data-driven decisions. Cross-Departmental Collaboration Work closely with Sales, Revenue, Reservations, Front Office, F&B and Operations teams to support commercial objectives. Coordinate digital campaigns and content for hotel events, promotions and special occasions. Ensure digital activities support room occupancy, F&B revenue, events and overall hotel performance. Liaise with external agencies and partners when required.

Qualifications: Bachelor's degree in Marketing, Digital Marketing, Communications, Media or a related field. Minimum 2–3 years of experience in digital marketing, social media, communications, e-commerce or a related role. Previous experience in hospitality or hotel marketing is highly preferred. Strong understanding of social media platforms and digital marketing principles. Experience with Meta Business Suite / Meta Ads Manager, Google Ads, Google Analytics and Google Search Console is an advantage. Knowledge of SEO, SEM, email marketing and online advertising. Experience managing website/CMS and OTA content is an advantage. Basic graphic design, photography and video-editing skills. Proficiency in Canva, Microsoft Office and relevant digital marketing tools. Strong written and verbal communication skills in English. Strong creative, organisational and analytical skills. Ability to manage multiple projects and meet deadlines in a fast-paced hotel environment. Commercially minded with an understanding of how digital marketing can support direct bookings, room revenue and F&B revenue. Strong attention to detail and ability to maintain brand consistency across all digital platforms.

Additional Information: Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. What is in it for you: Employee benefit card offering discounted rates in Accor worldwide Learning programs through our Accor Academies Opportunity to develop your talent and grow within your property and across the world! Ability to make a difference through our Corporate Social Responsibility activities Your team and working environment: Dynamic working environment Defined career development path Friendly and supportive team Opportunities to make your mark. We provide an environment of trust, respect, and integrity. A home away from home. Where diversity and inclusion are celebrated. Privacy and personal information are protected. Through Accor’s Employee Value Proposition, we ensure fair treatment and a workplace free from discrimination & harassment.